What to Wear to Wimbledon

There's no official spectator dress code at Wimbledon, but everyone knows the unwritten one. Think garden party crossed with a sporting event: polished, understated, a little bit heritage. What you want is the kind of outfit that would work equally well for a summer wedding drinks reception as it would courtside. That's exactly the territory Lacoste, Paul Smith, Levi's and Tommy Hilfiger each occupy in their own way, which is why they're the backbone of our Wimbledon edit this year. Why Lacoste Is the Obvious Starting Point It's hard to think of a brand more suited to SW19 than Lacoste. The crocodile was born on a tennis court, after all, and nearly a century later the brand still nails that off-court tennis look better than almost anyone. For men, a classic piqué polo is the non-negotiable. Stick to the archive shades: navy, white, that unmistakable Lacoste green; and pair with tailored chinos or lightweight trousers rather than shorts if you're heading to Centre Court or Court No. 1. For the outer courts, where things loosen up slightly, a polo with chino shorts and clean leather trainers or loafers reads effortless without trying too hard.     Paul Smith: For When You Want to Dress Up a Little If Lacoste is the tennis-club uniform, Paul Smith is what you reach for when you want something with a bit more personality, particularly for Centre Court, where men still lean towards proper tailoring. A Paul Smith shirt is smart enough for the Royal...