100 Years of Belstaff

For Autumn / Winter 2024, Belstaff returns to work. During a little-known chapter of the brands 100-year history, Belstaff provided apparel that allowed the British service industries to deliver on their duties. From the factory in Longton, Belstaff created specialist products designed for bodies in motion. Dating from the 1950s onwards, these rediscovered archival garments now become the building blocks for a new generation. This seasons campaign champions those that wore Belstaff to work then by focusing on those in those sectors now. Titled ‘Working Types’, the collection celebrates products that are new work icons, a range that enables the modern wearer to traverse the working landscape. An iconic silhouette first introduced to the collection in 1948 is the Trialmaster. First designed to keep those competing in the Scottish Six Day Trial dry and protected from the harsh weather conditions, the Trialmaster embodies everything about the brand and this seasons campaign. Constructed from 6oz wax cotton, the outer is durable and built to last. Featuring the legacy slanted map pocket and a belt to adjust for the perfect fit.  Another icon of the collection is the Fieldmaster jacket. Inspired by the brands motorcycle heritage, this silhouette is built to last with all of the design features you expect from Belstaff, signed off with the iconic badge of honour on the sleeve. New for the season is the Charcoal / Black colourway, which is inspired by the brands tartan linings. Throw over your favourite t-shirt and jeans for easy weekend styling. Completing the iconic set...