An Interview with Jordan McCabe: Founder and Owner of Aztec Diamond
Founded in 2014 by Jordan McCabe, Aztec Diamond inherited its namesake from her beloved horse. McCabe began her journey at only 18 years old, struggling to find fashionable, technical sportswear in the equestrian industry at an attainable cost throughout her showjumping career. Today Aztec Diamond is not only one of the leading Equestrian brands but it has used this knowledge to develop a lifestyle range built for form and fit for purpose to cater for sporting activities to everyday needs. Known for their bold minimalist style and dynamic durability, this is a brand that needs to be discovered. We had the opportunity to talk to Jordan about the journey she and the brand have been on since its inception. What inspired you to start Aztec Diamond, and how did the idea come to life? The inspiration for Aztec Diamond came from my love for the sport as a teen, I had a desire to change the way we approach riding apparel. I noticed a large gap in the market during this time, the only options available were either incredibly expensive or lacked style and functionality. I wanted to create a brand that delivered high-quality, affordable, and stylish options for riders, a high street version of an equestrian apparel brand. 2. How did the name “Aztec Diamond” come about? The name for the brand came from the horse I owned as a teen. Aztec Diamond, or Diamond as we called her day to day, was a beautiful 16’2 warmblood mare who...