Introduction to Lacoste

We have always believed that the best brands carry more than just a logo - they carry a legacy. That’s why we’re proud to introduce our first curated collection from Lacoste: a house built on sporting excellence, timeless design, and a story that begins on the tennis courts of the 1930s. Founded in 1933 by French tennis champion René Lacoste, Lacoste changed the way athletes, and eventually the world, dressed. René Lacoste wasn’t just any player. Nicknamed “The Crocodile” for his tenacity on court, he was a multiple Grand Slam champion who understood that performance required freedom. At the time, tennis whites were stiff, long-sleeved, and restrictive. Lacoste envisioned something different: a breathable, short-sleeved shirt in lightweight petit piqué cotton that allowed movement without sacrificing elegance. The result was the iconic L.12.12 polo, a design that would transcend sport and redefine casualwear. The embroidered crocodile logo, inspired by René’s nickname, became one of the first visible designer logos worn on the outside of a garment. It symbolised resilience, precision, and quiet confidence - values that still define the brand today. What started as innovation for elite sport soon moved beyond the baseline. The Lacoste polo became a staple not just in tennis clubs, but in wardrobes worldwide. It bridged the gap between performance and everyday style - effortless, refined, and unmistakably French. Lacoste’s tennis heritage remains central to its identity. The brand has long-standing ties to the sport and continues to outfit athletes at the highest level, reinforcing the technical...