Introducing: NN.07

BY Natasha Bailey ON 22 September, 2025

NN.07 — short for No Nationality 07 — was founded in 2007 by two Danish friends, Victor Lindh and Ulrik Pedersen. The name already signals something important: this isn’t a brand that wants to be boxed into one national identity. Their motto, “We believe in personalities not nationalities,” makes it clear that they design for people, not for stereotypes. Their approach is modern-casual menswear — staples with thoughtful details, built to last. 

Even their origin story has a global flavour: Tokyo played a part in inspiring them, a place whose attention to detail, craftsmanship and aesthetic rigor have fed into NN.07’s design ethos.

The NN.07 offering includes trousers (especially well regarded), shirts, overshirts, knitwear, jackets, and accessories. Some signature pieces have captured attention — for example, the Simon 1000 chino that helped launch the brand. More recently the Gael jacket (a wool, checked piece) got wider notice when it appeared onscreen in the TV show, The Bear. 

Stylewise, NN.07 balances the line between utilitarian, relaxed tailoring and refined minimalism. Think chore jacket meets neat everyday trouser; the garments are wearable, not showy. There's a desire for versatility: clothes that work commuting, workdays, and social time.

NN.07 puts emphasis on materials and build, aiming for sustainable consumption. Their messaging is about designing “responsibly”, using “handpicked selection of responsible materials” and making clothes that last beyond seasons. Also, their commitment to communities, diversity, and their “deadly-dedicated” approach to product and surroundings are part of the brand’s identity. 

What Sets NN.07 Apart

1. Identity without geography — “No Nationality” is more than a name; it’s a deliberate stance. It lets the brand draw from anywhere without being tied to clichés.

2. Premium, wearable staples — They’ve avoided making flashy, ephemeral pieces. Instead, they build clothing for real life: clean tailoring, durable fabrics, comfort, timeless style.

3. Sustainability by design — Not just in marketing speak, but in how they choose materials, build their supply chains, and design for longevity.

4. Balance of online and brick-and-mortar — Many brands struggle with this; NN.07 seems to consider physical stores essential for community, brand expression, and customer experience. Their new stores are not just points of sale, but statements of identity.

5. Steady momentum via cultural visibility — Appearances in media (like The Bear), collaborations (Timex, Sebago), premium stockists — all of which help amplify the brand without sacrificing its core.

In a fashion world saturated with hype, drops, and fast turnover, NN.07 offers something more grounded. It appeals to those who want quality over flash; pieces that function across contexts (office, travel, social), and a style that is subtle but thoughtful.

Especially now, when consumers are increasingly conscious of sustainability, production ethics, and the lifespan of garments, brands that deliver utility and responsibility (like NN.07) are gaining ground.