Introducing Hay Life
BY Natasha Bailey ON 14 July, 2024
Hay Life is a groundbreaking new fashion brand dedicated to unisex apparel, aiming to dissolve traditional gender boundaries and promote innovation in the industry. Founded by Ryan Llewellyn-Pace and a team of industry experts, Hay Life's tagline, "Some traditions are made to be broken," encapsulates its mission.
Read more to find out why the team at Out with Style love the brand and discover more about Hay Life's plans.
Purpose and Sustainability
The name "Hay Life" highlights the brand's commitment to addressing pollution in both farming and fashion. Accessories made from recycled straw will showcase the versatility of agricultural by-products, and a portion of profits will support the Sustainable Food Trust, advocating for responsible farming practices.
Focus on Aftercare
Hay Life is partnering with SOJO, a London-based repair and alteration platform, to provide product repair services, and will stock Clothes Doctor products to extend the life of garments and reduce waste.
Innovative Labeling
Every product label is made from plantable seed paper, reinforcing the brand’s dedication to recycling and sustainable farming connections.
Championing Unisex Fashion
With a focus on slightly oversized fits and innovative designs, Hay Life provides wearers with versatile styling options. The brand also supports Young Minds, a mental health charity for young people, emphasizing its commitment to those struggling with identity issues.
Industry Advocacy
Hay Life advocates for unisex fashion, urging brands and retailers to enhance efficiency and reduce wastage. The brand offers a comprehensive range, from denim to soft tailoring, demonstrating the potential of unisex fashion to revolutionize the industry.
