Introducing: Tommy Hilfiger
BY Natasha Bailey ON 12 May, 2025
With a mix of timeless prep and laid-back streetwear, Tommy Hilfiger has been shaping the way we dress since 1985. Over the years, the brand has grown into a global name, known for its classically cool style.
We are pleased to announce that Tommy Hilfiger will be joining our collection of brands.
Here is some history behind them.
Built on Passion
Tommy Hilfiger began his journey in fashion before he launched his namesake brand. In 1969, at the age of 18, he opened a small shop called People’s Place in his hometown of Elmira, New York. He sold bell-bottoms, denim jackets, and rock-inspired pieces to a young, local crowd. Hilfiger was always drawn to music, street culture and youth style, and he used that energy to build something different.
Though the shop eventually went bankrupt, he didn’t give up. Instead, he moved to New York City and focused on learning the business of fashion.
By 1985, he launched the Tommy Hilfiger brand with a bold debut collection that reimagined American classics with a modern twist. His first major campaign made waves with its confidence and energy, instantly setting the tone for what the brand would become, fresh, fearless, and full of attitude.
Defining the All-American Look
Tommy Hilfiger’s designs are all about taking the classic American look and giving it an edge. Crisp shirts, structured jackets, sporty hoodies and relaxed denim, all tied together with a signature colour palette. Red, white and blue. The designs feel familiar but always come with a twist; a bold stripe, a logo, or a new fabric that catches your eye.
What makes the brand stand out is how it celebrates confidence and individuality. It’s never about following trends, it’s about wearing something that feels true to who you are. That spirit is what’s made Tommy Hilfiger a favourite for so many people around the world.
From Runways to Stadiums
Tommy Hilfiger has never been afraid to go big. In the late '90s and early 2000s, the brand became a cultural force, worn by hip-hop stars, athletes, and artists alike. It wasn’t just fashion, it was a movement. Tommy was one of the first designers to understand the power of music and celebrity in shaping style.
In more recent years, the brand has pushed boundaries with its TOMMYNOW runway shows; immersive, see-now-buy-now events that combine fashion with live music, tech, and entertainment. These shows have taken place in cities like New York, Paris, London and Shanghai, showing how global the brand has become.
Collaborations That Matter
Part of what keeps Tommy Hilfiger relevant is its focus on collaboration. The brand has teamed up with major names like Gigi Hadid, Zendaya and Beyonce, creating collections that mix Hilfiger’s classic style with their unique vision. These partnerships do more than generate hype and open the brand to new audiences to celebrate diversity and self-expression.
Style with Purpose
Tommy Hilfiger is also committed to making a positive impact. The brand is investing in sustainable materials, circular design and more responsible manufacturing. Their “Waste Nothing, Welcome All” mission is focused on inclusivity and environmental responsibility.
You’ll find adaptive designs for people with disabilities, collections made with recycled fabrics, and programs aimed at reducing the brand’s carbon footprint. It’s a forward-thinking approach that still keeps style at the centre.
For New Generations of Style
Today, Tommy Hilfiger continues to inspire a new wave of fashion lovers. It speaks to a generation that values authenticity, creativity, and comfort. And while trends come and go, Tommy Hilfiger has built a brand that stands the test of time, one that looks both backward and forward.
