An Interview With the Founders of Cape Cove

We had the pleasure of sitting down with the founders of Cape Cove, a brand that blends sustainability, community, and style. With roots in the fashion and beauty industries, these visionary women created Cape Cove to offer more than just clothing, they’ve built a lifestyle brand devoted to slow fashion, conscious living, and connecting with nature. Here's what they had to share with us about their journey, values, and vision for the future. 1. What inspired you to start Cape Cove, and how did the idea come to life? Having spent over two decades in the fashion and beauty industries, as female founders we felt passionate about creating something that resonated with our personal values. Our vision for Cape Cove to be a brand that not only offers beautiful, functional clothing but also fosters a community of like-minded women. We want to take what we have learnt from our experience in the fashion industry and do it better. Emphasising valued relationships, a slower form of fashion, and styles that inspire women to be active, enjoy nature, and feel good.  2. What was the initial vision for the brand, and how has it evolved over the years? Our initial vision for Cape Cove was to build a premium international brand that enables women who adore water and wellness to flourish as a community. Aiming to offer sustainable, feminine, and elevated pieces that connect with their lifestyle and beliefs. Over time, this vision has deepened, becoming more committed to sustainability. Additionally, expanding...